We do things little bit differently. Even our marketing plans are way much different compared with our competitors. That is why we have been able to gain such a considerable portion of market share throughout the past few decades.
People love uniqueness. Same practice makes boring in the long run, especially this is crucial for your marketing approaches. As business individuals you know how much of budget that you allocate for such activities and departments, but sometimes in spite of allocating a large number of budget on such departments, when you really compare the outcome, you will start to notice that you are not enjoying substantial amount of results or feedbacks that you were expecting. That happens if you did not take it for serious consideration.
When we are conducting corporate events also we take the aforesaid scenario for our deep study. Look, if your business is throwing a convention ceremony this year, it is a corporate move. You will be expecting lots and lots of visitors from your own internal environment, which means your business setup as well as from outside. You are going to accommodate both of these people at the same place. So you have to do everything very carefully.
Even starting from the very first point of choosing a good place from the rest of the corporate venues, you have to check every single point one by one.
Let me take your attention to a prime example of our own. Last year our convention ceremony became the headlines of many business magazines including finance times, business today and so on. The concept we followed was bit different including our approach. We hosted our event under a theme; the legend. In this concept, we were able to give a quick recap of our journey for all who were there. The new comers to the company, who were there with us even from the very beginning, the invitees who had a little bit of knowledge about us, every person were able to know who we are, what we do, what we were able to achieve, where we are now. This became a cost free media campaign indeed.
Even our clients and business partners go the opportunity to tie up our hands more stronger. Our competitors never expected such a turn over from us.
We did not hire any event management team, it was our own staff who made this a success. Their hidden talents were recognized by everyone who was there. That is how we showed everyone that we do things bit differently.